I was given the challenge of generating an idea or product with a real-world impact. In tackling this, I decided to focus on addressing common challenges people encounter every day. This led me to conceive a practical solution: a daily wash-on SPF. This innovative product, known as "UVIE," aims to seamlessly integrate sun protection into people's daily routines. By making SPF application enjoyable, UVIE contributes to eliminating a widespread issue related to inadequate sun protection. 

Lush seemed to like idea, could just be a coincidence. 👀

For Lyon&Lyon