The Ordinary
The Ordinary
The Truth Should Be Ordinary.
The Truth Should Be Ordinary.
'The Truth Should Be Ordinary' is more than a campaign—it's a call for transparency and education. The microsite dives into common skincare myths, demystifies scientific innovation, and empowers users with knowledge.
'The Truth Should Be Ordinary' is more than a campaign—it's a call for transparency and education. The microsite dives into common skincare myths, demystifies scientific innovation, and empowers users with knowledge.
Credits
Credits
Client
Client
The Ordinary
The Ordinary
Studio
Studio
wild
wild
Advertising Agency
Advertising Agency
Uncommon London
Uncommon London
Lead Designer
Lead Designer
Eva Landaluce
Eva Landaluce
Designers
Designers
Eva Landaluce, Anton Fullerton
Eva Landaluce, Anton Fullerton
Development Lead
Development Lead
Oskar Wild
Oskar Wild
Development
Development
Kacper Gałka, Marco Krammer
Kacper Gałka, Marco Krammer
Project Management
Project Management
Benedikt Berger
Benedikt Berger
For the launch of GF 15% Solution, we at wild partnered with Uncommon and The Ordinary to create a microsite that challenges the beauty industry's status quo.
For the launch of GF 15% Solution, we at wild partnered with Uncommon and The Ordinary to create a microsite that challenges the beauty industry's status quo.
By linking the launch of this groundbreaking product with a platform that promotes clarity and accessibility, we’re making both skincare and the beauty industry more honest and inclusive for everyone.
By linking the launch of this groundbreaking product with a platform that promotes clarity and accessibility, we’re making both skincare and the beauty industry more honest and inclusive for everyone.