Anton Fullerton

ALL WORK

CONTACT

Roots

Overview

Tracing the origin of olive oil accurately is complex and often filled with fraud and lies, it is one of the most commonly adulterated food products globally.

Naming, Branding, Visual Identity, Logo Design & Motion

Naming, Branding, Visual Identity & Motion

There is currently the PDO (Protected Designation of Origin) which is a certification granted by the European Union to products that are produced, processed, and prepared in a specific geographical area, using recognised know-how but while the PDO certification aims to ensure the authenticity and quality of products, there have been cases of fraud within the system.

My solution to this issue was Roots: A 100% Traceable + Sustainable Olive Oil that puts product before profit.

Lead Designer

Anton Fullerton

Client

Conceptual

Conclusion, although this project is purely conceptual its goal is to inspire, educate and engage it's audience. Roots aim is to simply make a positive impact.

Although this project is purely conceptual its goal is to inspire, educate and engage it's audience. Roots aim is to simply make a positive impact.

Conclusion, although this project is purely conceptual its goal is to inspire, educate and engage it's audience. Roots aim is to simply make a positive impact.