🫒 Roots

Naming, Branding, Visual Identity & Motion
Tracing the origin of olive oil accurately is complex and often filled with fraud and lies, it is one of the most commonly adulterated food products globally.
There is currently the PDO (Protected Designation of Origin) which is a certification granted by the European Union to products that are produced, processed, and prepared in a specific geographical area, using recognised know-how but while the PDO certification aims to ensure the authenticity and quality of products, there have been cases of fraud within the system. My solution to this issue was Roots: A 100% Traceable + Sustainable Olive Oil that puts product before profit.

🫒 Roots

Naming, Branding, Visual Identity & Motion
Tracing the origin of olive oil accurately is complex and often filled with fraud and lies, it is one of the most commonly adulterated food products globally.
There is currently the PDO (Protected Designation of Origin) which is a certification granted by the European Union to products that are produced, processed, and prepared in a specific geographical area, using recognised know-how but while the PDO certification aims to ensure the authenticity and quality of products, there have been cases of fraud within the system. My solution to this issue was Roots: A 100% Traceable + Sustainable Olive Oil that puts product before profit.
Credits
Lead Designer
Anton Fullerton
Agency
Lyon & Lyon
Client
Sensay (Formerly Vivavox)